DIGITAL AUDIT & STRATEGY
You’ve got a website. You’re on social media. You’ve even flirted with ads.
But something’s not clicking.
Leads aren’t landing. Traffic’s trickling. And your conversion rates? Let’s not talk about them.
It’s not you. It’s the tech, the structure, the messaging – or a combination of all three.
So I’ll start poking around – looking at your website, SEO, social media, ads, content, UX, the works – and figure out what’s working, what’s not, and what needs to go straight to digital jail.
What's included in the Digital Audit?
Heaps of stuff, all the places you show up online really.
Analytics
Where’s your traffic coming from? What pages are flopping? I’ll find the holes and how to patch them.
User Experience
Is your site easy to use, or sending people into a rage spiral? We gotta make sure people can find what they need.
Brand & Messaging
Are you on brand? Does your content sound like you? I look for clarity tone, and visual appeal.
SEO
Let’s check your keywords, structure, metadata, al tags and figure out why Google’s ghosting you.
Content
Are you speaking your audience’s language, or yelling into a void? I’ll take a look and give an honest review.
Social Media
What’s working? What’s wasting your time? Let’s assess your channels, posting habits and give you a clear plan.
Digital Advertising
If you’re running ads, let’s look at their performance. Audience targeting, budget effectiveness, and conversion performance.
Email Marketing
Got a list? Cool. Are you using it? Have you checked the analytics? That’s what we’ll answer.
What you get
A straight to the point, recommendations report that tells you what’s dragging you down online, and exactly how to fix it. No guesswork, no gentle suggestions masked as ‘learnings’ or ‘observations’.
You’ll know: What’s broken, What’s Boring, What’s got serious potential.
Then you take the plan and run, delegate the bits your hate, or fling it straight back to me and I’ll sort it through my Marketing Sidekick service.
Whatever option you go with you’ll finally have an idea of where to focus your attention and a clear pathway forward.
I don't have a website yet - can I still do an audit?
Yep. I’ll audit where you do exist online (think: Google listings, socials, random outdated directory listings) and yes – I’ll probably recommend getting a website. But that’s another conversation.
What happens after the audit?
You get a report with actionable recommendations. You can implement it yourself or I can divide and conquer with a follow-up service. I’m not precious – I just want you to win online.
What's SEO again?
Search Engine Optimisation. It’s how Google finds and ranks your site. I’ll check if your current SEO is helping you, or just wasting characters.
Ready to get blunt about your digital presence?
If your gut’s telling you your marketing is kinda “off,” you’re probably right. Let’s figure it out together – no judgement, just a solid plan.