Your digital presence: How well are you showing up online?
DIGITAL AUDIT & STRATEGY
Analysing the effectiveness of your online presence & marketing efforts.
You thought you were set; you have a website, you’re on Social Media, listed on Google – you might even be running some Ads across the internet. But it turns out though that you’re not getting enough people to your website nor are you converting people once they get there.
The issue could be that your website is built with outdated technology. Maybe you’re not ranking highly enough for the keywords that people are using to search for you services. Perhaps it’s that your website, Social Media and digital business listings aren’t selling you or sending the right messages to your potential customers. Maybe people are hitting your website and getting frustrated with not being able to find the information they require so they are bouncing off to one of your competitors. Whatever it is, we need to get to the bottom of it!
TO ASSESS HOW WE CAN IMPROVE THE DIGITAL REPRESENTATION OF YOUR BUSINESS, WE NEED TO PERFORM A DIGITAL AUDIT.
This will help us identify what’s going on with your business in the Digital Marketing space – what’s working, what isn’t and how people are interacting with you online. This will arm us with the information we need to develop a plan of attack to get your digital presence back on track, generating high quality traffic, converting window shoppers into customers, and make it easier for you to maintain moving forward.
I DON’T HAVE A WEBSITE – CAN I STILL HAVE A DIGITAL AUDIT?
YES! The audit process may be applied to your business regardless of whether or not you already have a website. We will look at wherever you are currently showing up online – and make sure everything is working as it should. Let’s be honest though, the first action on your Recommendations report will be that you need a website!
WHAT HAPPENS AFTER THE AUDIT?
Following the Digital Audit process you will be provided with a report of recommendations on how you can improve your online presence. You can do what you like with this information, take it and run with it! If you’re not quite sure and you need help implementing the actions – we can work together to divide and conquer – the best way to do this is using my Social Media, SEO and Content Marketing service – check it out here…
WHAT IS SEO?
SEO stands for Search Engine Optimisation. Basically – the way Google finds and interprets the content of your website. All websites I work on will have basic SEO applied when they are created/tweaked. You need to know your keywords that people use to find you online and make sure you are using them both on the pages of your website and in the meta data of your website as well.
What's included in the Digital Audit?
There are several aspects of your online presence that are reviewed as part of this audit service. They all play an important role in how well your Digital Marketing efforts are contributing to your business goals. We start with a review of your online presence including (but not limited to) your Website, Social Media, Google Listings & current Digital Marketing campaign effectiveness.
Following the review, you will be provided with a recommendations report which is a summary of what the Audit uncovered. This report includes suggested website improvements, SEO edits, suggested keywords for your business, Social Media channel suitability and potential Digital Marketing opportunities for your business. Here’s a summary of what’s likely to be included in your audit, depending on what platforms your business is already using.
Looking at your current traffic patterns and conversion rates – we want to find out where your customers coming from, how they use your site, and most importantly, where can we improve?
User Experience Audit
We need to know how easy it is to use your website. Can people find the information they are looking for? What are the calls-to-action throughout your site? This can help reveal why your website isn’t working the way you want it to.
Brand & Messaging
Your brand is one of the most powerful tools you have! I’ll review your current website branding, make suggestions for refinement based on your target audience, and create a plan to ensure your branding is appearing consistently across the internet.
Running an SEO audit includes conducting research on your existing website and providing specific recommendations to improve your rankings. This includes compiling a list of suggested Keywords to incorporate throughout your website, including meta descriptions, alt tags, page titles and descriptions.
Messaging is important and how you’re showing up online might be missing the mark. Who is your target audience? Are you speaking their language? I’ll review the content on your website, socials and Google for quality, consistency, structure and information architecture.
Social Media Review
By combining a review of your existing social media presence with the findings from the website audit, we’ll be provided with a clear overview of how you’re showing up online. From here it will help to identify which channels to focus on, types of content to produce, and the frequency of posting to give you a way forward.
Reviewing your current email marketing activities and working up a plan to utilise this channel to reach your customers and drive them to your website. Through the use of marketing automation software, a series of campaigns can be established to keep your subscribers engaged.
If you are currently running Google Ads or META Ads, we will review their performance as part of this audit. We are checking for campaign effectiveness, correct market targeting and retargeting tactics, budget optimisation and conversion rates.
We analyse where you appear in current Google searches, and how your business is being represented in those results. Includes indexed pages, your Google Business Profile and any images that are being pulled from your brand for keywords.
If you’re ready to dig deep into the inner workings of your digital presence, then we would love to hear from you. Hit that button below and get ready to get up close and personal with the internet.