Digital marketing coaching: The capability to show up online.
DIGITAL MARKETING COACHING
Confidently execute digital marketing campaigns and measure their effectiveness.
You have either just launched your website (or maybe you’ve had your website for a while) and you’ve realised it needs some ongoing TLC to keep up with the times. Whichever is applicable to you, one thing is the same – you realise the importance of Digital Marketing and you’re ready to commit to improving your online presence to make sure you are sending the right message to your customers.
The commitment to Digital Marketing doesn’t stop at your website. Your online presence includes a functional web presence, social media visibility and good exposure across the Google network. We can work together to ensure these components work harmoniously, making sure your customers can find you, no matter where they are looking online.
Leveraging industry leading tools, we will improve your website performance, get consistency across your digital footprint and help you feel in control of your digital marketing!
You realise the importance of Digital Marketing and you’re ready to commit to improving your online presence. You want to make sure you are sending the right message to your customers and show up consistently across the internet.
To get access funded services – head over to The RBP Website, register your business and you’ll be contacted by a Growth Advisor to kick off the process.
I’m a registered Regional Business Partner ( check out what this means here ).
My Digital Marketing Coaching service can be accessed through the RBP Capability fund. 50% of the total cost of the coaching can be funded by RBP to help you manage your online assets.
Are you registered with RBP?
If so, you may be eligible for funding towards your Digital Marketing Coaching sessions. If you have already registered and attended a Discovery Session with your Growth Advisor, they will advise how to take the next steps in improving your digital presence.
As a RBP Provider, Grahn Creative can provide one-on-one coaching sessions to learn how to manage your online presence. Basically wherever you show up online, Adria will teach you how to keep it in line.
Digital Marketing Coaching FAQ’s
Is funding available to every business?
Following a discovery session with your Growth Advisor you will be advised whether or not funding is applicable for your business. Your Growth Advisor will assess your suitability for the services available from myself (and other providers) and decide which services are best suited to your business needs.
Who should receive the coaching in my business
Someone who has a vested interest in the success of your business – ideally the owner or manager. Someone who is relatively technologically capable. You will need to have a base level of knowledge when it comes to using computers, devices and different platforms around the internet. You will also need to have good insight into the running of your business day-to-day.
Do we cover other Digital Marketing activities that aren't listed?
Short answer, yes! If you have a system already in place, or would like to explore and learn a new system outside of the scope of the standard coaching outline – Adria can develop a bespoke proposal to include training on your specific system. This may mean the overall cost and time commitment varies from the outline below.
We have a retail business in Whakatane, having set up our website, we waited for sales…languishing in googledom, we needed to take action! Adria came to the rescue, identifying our opportunities, she worked with us and created an easy-to-follow plan that we could implement each week in between our catch ups.
Adria helped set up our email marketing, social media and website optimisation, all are now working as we are seeing great results. Adria is always just a call or email away, and we continue to engage Adria for anything we are looking to implement. If you want to see results in your business, get in touch with Adria at Grahn Creative, highly recommended.
What's included in your Digital Marketing Coaching?
Here’s what to expect from your RBP funded Digital Marketing Coaching sessions.
Coaching Session are usually conducted in person (within the Bay of Plenty) with a dedicated member of your team who is going to be the master of all things digital for your business. If you are outside of the Bay of Plenty – these sessions can be delivered via Zoom.
Sessions are two hours long and are booked in advance by you (or the person undertaking the coaching) via a link I provide once your funding as been approved.
The minimum commitment is a minimum of 6 hours, over three months and is 50% funded through RBP with the remaining 50% payable by your business.
Training on how to use your website CMS platform (WordPress, Squarespace, Shopify).
+ Maintain theme files and plugins
+ Add and remove pages/products, updating text and images.
+ Connecting other digital assets to your website.
Best practice SEO tips for your Website CMS platform:
+ Identifying keyword opportunities to write and implement optimised content.
+ Set page titles and meta descriptions.
+ Apply image metadata & alt tags.
+ Using backlinks and writing content
GOOGLE BUSINESS PROFILE
Understanding your Google business listing and the opportunities it provides:
+ Updating your business information (photos, links and contact details).
+ Encouraging reviews from customers
+ Advice on getting verified (if required).
Using Google ads to drive traffic to your website/generate enquiry:
+ Creating your Google Ads account
+ Set up a basic search campaign and display campaign with targeted audiences.
+ Use the Keyword Planner tool to identify keywords for paid advertising.
Understanding Google Analytics:
+ Create a dashboard to track website performance.
+ Understand where website traffic is coming from.
+ Understand the actions people are taking on your website.
+ Understand the conversion actions of paid advertising.
Use Business Manager to manage your digital assets:
+ Linking all business assets.
+ Installing Facebook pixel to website.
+ Connected/establish a Facebook Ads account.
+ Setting up a basic Facebook ad campaign to targeted audiences.
+ Understand Business Suite Tools
+ Use Business Suite to schedule content
+ Understand insights