How to be more consistent on social media
The average person spends nearly two hours on social media every day, making it a key platform for businesses to reach their target audience. However, with so many different social media platforms to choose from, it can be overwhelming to decide where your should spend your time and energy. Add into this, the pressure of not knowing WHAT to share, it can fall into the too-hard basket.
But if there is one thing you really need to nail with regard to your Social Media communications, it’s this… Consistency! Not just consistency in the regularity of communicating with your audience, but consistency with the messages you are sending!
Why Consistency is Key in Social Media Marketing
A consistent message helps to build trust and credibility with potential and current customers. It also makes it easier for customers to connect with your brand. Keep in mind that your message doesn’t have to be identical on every platform, but it should be recognisable and reflect your brand’s core values. When done correctly, social media marketing can be a powerful tool for promoting your business.
Creating consistent content can be a challenge, but it’s important to remember that quality is more important than quantity. It’s better to post one well-thought-out piece of content per week than to post seven pieces of content with no clear rhyme or reason.
Step 1. Developing a content strategy
Any business that wants to succeed online needs to have a content strategy. Simply put, a content strategy is a plan for how you will create and manage the content on your website or article. It should take into account your business goals, target audience, and the resources you have available.
A good content strategy will help you make the most of your limited time and resources and ensure that your content is aligned with your overall marketing goals.
Creating a content strategy may seem like a daunting task, but it doesn’t need to be complicated. Start by thinking about what you want to achieve with your content, and then work backwards from there. Once you have a clear plan in place, you’ll be well on your way to creating high-quality content that will help your business succeed.
When developing a content strategy, consider the following:
- Who is your target audience?
- What type of content will resonate with them?
- What are your overall marketing goals?
- What kind of voice do you want to use on social media?
- How often will you post content?
- What platforms will you use to reach your target audience?
Answering these questions will help you develop a content strategy that is tailored to your business and ensures that your message and “voice” is consistent across all platforms.
Step 2. Creating a social media calendar
When it comes to social media, one of the most important things you can do is post consistently. That doesn’t mean you need to be posting every hour on the hour, but it does mean that you should have a regular posting schedule. What you define as regular will be based on your audience and business needs.
One way to make sure you’re posting regularly is to create a social media calendar. A social media calendar can help you stay organised and on track, and it can also help you keep track of what content you’ve already posted. If you’re not sure where to start, there are a number of templates and guides available online that can help you get started.
Be realistic about what you can commit to, and then stick to it. Once you have a calendar in place, it will be much easier to make sure your social media presence is consistent and active.
Step 3. Using visuals in your content
If you want to be more consistent with your social media posts, one of the best things you can do is to make use of imagery. People are naturally drawn to images, and using them in your posts will help to make them more eye-catching and engaging. Social media posts with images are also much more likely to be shared.
If you have your own collection of images – fantastic! If not, choose stock images that work well alongside each other (this is particularly important for Instagram). A colour theme can help narrow down your options and help stock images feel more cohesive.
When selecting images, try to choose ones that are relevant to the topic of your post, and that will help to illustrate your point. In addition, make sure that the image is high-quality and well-composed. A poor-quality image paired with incredible information will fall on deaf ears (or is it eyes), so it’s worth taking the time to find a good one that reflects the topic you are sharing.
Once you have a selection of images that you’re happy with, start incorporating them into your posts. You’ll be surprised at how much more engaging your content becomes.
Need support? Lean on me
When it comes to social media marketing, consistency is key. Creating consistent content can be a challenge, but it’s important to remember that quality is more important than quantity.
If you need help getting started with your social media marketing, I can help. I specialise in creating and executing social media campaigns for businesses of all sizes. Let’s chat about how I can help improve your social media presence.